Footwear Enthusiasts at Heart
Change starts with a question: «How can we design a sneaker that not only embodies our passion for footwear and for the excellence of Italian shoemaking, but also addresses todays glaring overproduction issues we've personally witnessed in the footwear world?»
Change starts with a thought: «How can we design a sneaker that not only embodies our passion for footwear and for the excellence of Italian shoemaking, but also addresses todays glaring overproduction issues we've personally witnessed in the footwear world?»
Catherine Meuter and Stefan Mathys, founders of VYN with two decades of footwear design experience, over a shared beer in a balmy summer night, 2019.
CHALLENGING THE NORM
The reality of the footwear industry, with its fleeting trends that often eschew substance for extravagance, and its greenhouse gas emissions that rival those of air travel, while 90% of shoes end up in landfill and take centuries to decompose, weighed heavily on our minds. That’s when we paused.
We realized that it is not about rebelling only for the sake of it — it’s about curiosity. Why these norms? Why not introduce a fresh way to perceive, wear and appreciating footwear? For us, redefining the sneaker became more than a design challenge. It is a call to embrace fashion consciously.
Conscious playfulness – Introducing the first sneaker that lets you customize its look while renewing it with our interchangeable heel pieces in five signature colours.
Find out moreConscious playfulness *
Introducing the first sneaker that lets you play and customize its look while renewing it with our interchangeable signature heel pieces.
Conscious playfulness: Introducing the first sneaker that lets you customize its look while renewing it with our interchangeable signature heel pieces.
Find out more
THE FUTURE OF FOOTWEAR
Together we're crafting a new narrative in footwear - one that infuses playfulness with responsible choices. We stand with our commitment to mindful consumption. Each pair we craft challenges the norm of disposability, designed not just for the present, but the future. By empowering you to renew what's worn, we're not just preserving shoes but nurturing a relationship where style coexists seamlessly with eco-consciousness, guiding us towards a future crafted with collective care.
Catherine Meuter & Stefan Mathys
Founders of VYN